Blog
Blog
Notes on product, engineering and AI applied inside companies.
The affiliate platform that became the best channel at Creditas
July 2026
A platform for affiliates and banking correspondents that ended up carrying more than 30% of end to end conversion.
The checkout that lifted conversion by 30%
July 2026
How a checkout rebuilt with full A/B measurement became the largest conversion gain I saw at ContaAzul.
From zero to product market fit at Origin
July 2026
I joined Origin in its first year and left one month before the Series B. In between we built a financial wellness platform from scratch.